HELLO,

I AM

ADAM

THUNG

 

COVER LETTER

Dear Hiring Manager,

I’m a Marketing Designer with a strong focus on building and evolving brand systems across digital, print, and experiential platforms. In my current role at ICSC, I’ve led the development of visual branding for major initiatives such as ICSC RETAIL FORWARD a new event series and the ICSC Creators Network, helping transform them into cohesive, scalable brand experiences.

My work goes beyond execution—I take ownership of projects from concept through production, ensuring consistency, clarity, and impact across every touchpoint. Whether developing event branding, digital experiences in Ceros, or large-scale marketing collateral, I focus on aligning creative output with strategic goals while maintaining a high standard of design.

I’m particularly drawn to opportunities where design plays a key role in shaping brand perception and driving engagement. I bring a collaborative, detail-oriented approach and enjoy working closely with cross-functional teams to elevate both creative and process.

I’d welcome the opportunity to bring this mindset and experience to your team. Thank you for your time and consideration.

Best regards,

CHECK

OUT,

MY

RESUME.

 

SUMMARY

Designer with 10 years leading brand creative and event marketing. Owned end-to-end design for multi-event series and influencer programs, boosting engagement and consistency as a design lead with strong ownership and execution.

Preferred Role: Senior Designer

 

EXPERIENCE

  • Proactively developed and evolved the visual brand identity for ICSC’s new event series, ICSC RETAIL FORWARD, transforming a single-event into a cohesive
    multi-event series.

  • Led the development of the visual brand identity for the ICSC Creators Network influencer program, driving awareness and engagement for ICSC Premier events.

  • Took full ownership as Design Lead on select ICSC@ and ICSC+ events, managing all event materials including At-a-Glance guides, digital signage, social media assets, and print signage, ensuring every detail aligned with brand standards.

  • Reviewed and provided detailed feedback on vendor artwork from GES to maintain brand integrity and high-quality design execution.

  • Designed and maintained interactive Ceros pages for ICSC RETAIL FORWARD and the Creators Network, creating engaging, visually consistent experiences.

  • Served as the go-to resource for creative projects, animations, video, Ceros development, proactively identifying opportunities to enhance visuals and improve workflows.

  • Collaborated closely with marketing and design teams, offering thoughtful, detail-oriented feedback and strategic input to strengthen brand development and project outcomes.

  • Demonstrated meticulous attention to detail and ownership over multiple projects simultaneously, ensuring all deliverables met deadlines while maintaining brand consistency across channels.

ICSC
Marketing Designer
2021 – Present

 

DESIGN

 
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OUR HUSTLE.

BRANDING IDENTITY

We design the creative assets that make your brand unique, fun and stand out from the competition. We focus on the brands identity that captures your target demographics. We specialize in logo, print and digital design giving your brand its own flare turning it into something iconic.

SOCIAL MEDIA MARKETING

We focus on creating interactive social media posts that capture your audience. Whether it is an After Effects animation or a photography we use your brands identity to push and market promotions, events and sales.

PACKAGING DESIGN

We love taking your brand and morphing it into a 3D object. Not only do we think about the object itself but how it will interact with the space it will be displayed on. When it comes to packaging you need your brand to capture the audiences attention in a matter of seconds. Thats why we focus on simple, clean and effective designs so your customers instantly knows what your product is and how it can benefit them.

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 PHOTOGRAPHY

Full portfolio
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 STATEMENT

I have always regarded graphic design as a form of visual communication, a play of ideas and information. The world continually looking for more efficient ways to relay information, new artists are provided the opportunity to be innovating and show a variety of perspectives. For me, art has always been an effective way to express my ideas. Graphic design has allowed me to relay my views of the world to a broad audience in a visual manner. As a designer I feel it imperative to market my portfolio and style as a brand. It is through my unique style and concepts that I wish to reach and sway my audience’s perspective.

Professional resumé
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