HELLO,





I AM

ADAM

THUNG

SUMMARY

Designer with 10 years leading brand creative and event marketing. Owned end-to-end design for multi-event series and influencer programs, boosting engagement and consistency as a design lead with strong ownership and execution.

Preferred Role: Senior Designer

EXPERIENCE

PORTFOLIO

Developed and evolved the visual brand identity for ICSC’s new event series, ICSC RETAIL FORWARD, transforming the initiative from a single-event concept into a cohesive multi-event brand system spanning two years. Created a scalable identity framework in which each event featured a distinct signature color paired with one of ICSC’s core brand blues — Admiral or Azure — allowing for visual differentiation while maintaining consistency across the growing event series.

Served as the lead designer and primary point of contact for all branding and creative direction related to the event series, taking ownership of the full design process from concept development through production. Represented the design team in cross-functional meetings, managed brand-related discussions and creative problem-solving, and provided regular project updates to leadership while independently leading the visual execution of the series.

Led the art direction and production of a wide range of marketing collateral, including social media campaigns, email banners, homepage hero graphics, Ceros interactive pages, and the Site Shopper printed retailer booklet. Established a standardized photographic treatment featuring three diverse personas per event, with intentional representation across ethnicity, age, and gender. Personas were converted to grayscale and isolated from backgrounds to create a clean, modern, and recognizable visual system that unified the brand experience across digital, print, and environmental touchpoints.

As the event series expanded, onboarded and trained two additional designers to support production needs, educating them on brand standards, workflows, and deliverable requirements. Regularly coordinated updates across the creative team to ensure consistency, efficiency, and alignment throughout the evolution of the ICSC RETAIL FORWARD series.

BRAND

IDENTITY

PERSONAS

Location
West Florida
Montréal
Denver
Nashville
Michigan
Pacific NW
Dallas
Philadelphia
Columbus
Arizona

Color
Admiral
Azure
Raw Emerald
Cinnebar
Bright Sun

Event Color
Admiral
Azure
Raw Emerald
Cinnebar
Admiral
Azure
Raw Emerald
Cinnebar
Azure
Admiral

Hex Code
#3626a8
#256eff
#5bd39c
#e34e3d
#fad536

CEROS

WEBSITE

Led the design and ownership of the interactive Ceros experience for ICSC RETAIL FORWARD, translating the event series into a dynamic digital platform that showcased programming, assets, and key information in an engaging, scroll-based format. Owned the full creative process from UX structure and visual design to interactive layout execution, ensuring alignment with the evolving brand system, event color coding, and persona-driven visual language. Delivered a cohesive, immersive experience that extended the brand across digital storytelling while improving accessibility and engagement for attendees.

SOCIAL

ASSETS

Led the design and ownership of ICSC RETAIL FORWARD social media assets for ICSC, developing a scalable system using event-specific brand colors and curated personas to differentiate each event while maintaining overall brand consistency. Managed the creation of social content across platforms, applying a unified grayscale photographic treatment and diverse representation standards to ensure a cohesive yet distinct visual identity across the expanding series.

ICSC

LAS VEGAS

Contributed design support for ICSC Premiere Events, assisting the broader creative team on large-scale activations such as ICSC LAS VEGAS. Developed supporting assets for the ICSC LAS VEGAS app launch and event promotion, including social media graphics, signage meter boards, and table clings. Worked within an established brand system to ensure consistency across all touchpoints, helping extend the event experience across digital and environmental applications while collaborating closely with lead designers and cross-functional teams on execution and delivery.

FROM

WHERE I SIT

Led the design and creative ownership of podcast branding assets for ICSC CEO Tom McGee’s podcast, From Where I Sit. Developed a cohesive visual system to support the series across digital platforms, including cover art, social media promotion, episode graphics, and supporting marketing materials. Owned the end-to-end design process, ensuring consistency with ICSC’s broader brand identity while creating a distinct, executive-level visual tone appropriate for the podcast’s leadership-focused content. Collaborated closely with stakeholders to maintain alignment across episodes and deliver timely assets supporting ongoing podcast releases and promotion.

DRIVE

SHACK

Led the design and production of a wide range of branded materials for Drive Shack, taking full ownership of key customer-facing and operational assets including menu systems, loyalty cards, in-venue signage, and staff support materials. Owned projects end-to-end from concept development through final production, ensuring consistency with the brand’s energetic, entertainment-driven identity while improving clarity, usability, and visual cohesion across touchpoints. Collaborated with internal stakeholders and operations teams to refine deliverables based on real-world usage, continuously iterating on design systems to better support both guest experience and day-to-day staff workflows.

URBAN

UPBOUND

Developed branding and environmental graphics for Urban Upbound’s credit union initiative, including the design of a custom MTA-style bus stop advertisement that promoted financial empowerment and community accessibility. Created visually engaging marketing materials that aligned with Urban Upbound’s mission while adapting the recognizable language of New York City transit signage to create a bold, approachable, and locally resonant campaign identity.

PAW

PARTNERS

Developed the visual brand identity for Urban Upbound’s worker cooperative business, Paw Partners, a community-focused dog walking service established in Queens, New York. Led the creative direction and execution of the brand system, designing a visual identity that reflected the cooperative’s mission of inclusivity, neighborhood connection, and personalized care. Created cohesive branding assets and marketing materials that communicated a friendly, trustworthy, and community-oriented personality while supporting the organization’s growth and visibility across digital and print platforms.

 PHOTOGRAPHY